Economic review

Chinese electronic giant Hisense aims high with two new premium ULED TVs

2017-07-16 15:24:00 (Beijing Time)         Xinhua

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Photo taken on July 13, 2017 shows the Laser TV at a launching event in Cape Town, South Africa. Chinese electronic giant Hisense on Thursday evening launched two new exceptional Ultra LED (ULED) television sets in Cape Town. (Xinhua/Gao Yuan)

Chinese electronic giant Hisense on Thursday evening launched two new exceptional Ultra LED (ULED) television sets in Cape Town.

The event was designed to solidify Hisense' strong position at the South African television market, Youbo Li, Managing Director of Hisense South Africa, said at the event.

Since the introduction of ULED technology, Hisense's line-up has incorporated a number of sizes and price points, allowing a wide range of consumers to experience the superior image quality, clarity and precision that ULED offers.

Hisense South Africa has maintained the top spot in TV unit market share in South Africa from March to December 2016, and April to May 2017, Li told the audience.

The latest premium 4K television models continue to push the technology forward, making these the obvious choice for discerning viewers, said Li.

This 75" TV set carries the distinction of being the largest ULED TV that Hisense has introduced yet, while the 65" 65N8700 sports a variety of noteworthy design features such as a frameless, ultra-slim 8.9 mm body, along with Dolby Digital audio functionality.

Designed to turn the television into a home entertainment hub once connected to a Wi-Fi network, the new models present users with an easy-to-navigate interface and a variety of apps to enjoy, according to Li.

Apart from pioneering ULED on a global scale, Hisense continues to innovate in the television sector, having recently showcased its Laser TV technology.

Laser TV was developed to ensure Hisense's next wave of offerings remain lightweight and cost effective, while delivering premium picture quality.

Hisense South Africa looks forward to introducing this new technology soon to local shores, Li said.

Hisense SA's total sales amounted to 224 million USD in 2016, an increase of 29.35 percent from 2015. Last year's mobile sales increased by 105.43 percent compared to 2015 and Hisense SA's export sales increased by 37 percent.