History and Culture

Music video market growing in China: report

2018-02-07 17:12:00 (Beijing Time)         Xinhua

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Music videos are becoming a hit on Chinese video websites, highlighted by concerts and music programs broadcast online, according to a 2017 Chinese music video market report.

"TFboys Alive Four," a concert by Chinese boy-band TFboys held in August last year, was viewed more than 280 million times on "LiveMusic," a concert streaming platform run by Internet giant Tencent.

Second on the list is Eason Chan's "C'mon in" concert held in San Francisco, which received more than 110 million hits, according a report published by Entgroup Inc., a China media and entertainment consulting firm.

"With celebrities bringing the greatest appeal to audiences, the market for streaming concerts is promising," according to the report.

Music programs are also blossoming on video websites, with "The Next Big Thing," "The Collaboration," "Coming Idol" and other programs gaining popularity.

The "Next Big Thing," a monthly show streaming music-recording in studios, has been viewed more than 240 million times since it launched in 2016.

The report shows that most of the audience for "The Next Big Thing" are males born between 1985 to 2000, and around 30 percent are female.

"The number of music video users will keep increasing, and it will become a trend to pay for online content," the report said.

Besides pop music videos, there is a growing demand for more genres including rock and roll, folk and electric, which are popular among the young.

Technology such as virtual reality, holographic imaging and artificial intelligence will be added to music videos, transforming the user experience, the report said.